About the Program
The Reaching for Extraordinary (R4E) program annually assembles cross-divisional committees, serving as centers of innovation where staff are encouraged to brainstorm and develop initiatives that advance SFO’s 5-Year Strategic Plan goals. The program derives its name from SFO’s vision statement, “Inspiring the Extraordinary". At SFO, “extraordinary” is a future where we set new standards and achieve bold new heights—not just for our benefit but to inspire change across the industry and improve the world. The R4E program embodies this spirit of innovation by intentionally creating spaces for staff to collaborate, drive innovation, develop professionally, and advance organizational performance.
Established in 2010 and recently renamed to reflect our new vision, the R4E program is a cornerstone of SFO’s culture, breaking down silos and turning ambitious ideas into reality. The program has given rise to projects like the SkyTerrace, a public open-air observation deck atop Terminal 2; the SFO Unites Against Hunger program, providing tenants with an easy way to donate excess food, resulting in 11,000 meals donated annually to Safe Harbor; free tax preparation services in the Business & Career Center for workers; and the implementation of an airfield congestion tool that uses real-time data to ease taxiway congestion. To view the 10-year anniversary video highlighting past accomplishments, click here.
Each year, the R4E committees are reassembled, inviting staff from all levels, divisions, and diverse backgrounds to contribute to SFO’s strategic goals while supporting their professional development. Although each committee is aligned with a strategic goal, the committee members determine objectives and initiatives to pursue with guidance from a Senior Staff member. The committees have access to a moderate budget to support development costs for initiatives and proposals. This approach fosters creativity, collaboration, and mentorship, allowing ideas from all corners of the airport to thrive, and enhancing our teamwork environment.
2025 R4E Committees
The 2025 Committees are described in the table below, featuring the names of the Senior Staff sponsors and Committee Leads who will oversee the work. These committees will kick off in February 2025 and wrap up in December 2025, making this program an 11-month professional development experience. MVP and Team SFO are open for new member enrollment year-round. If you're interested in joining, please reach out to Corina Monzón at corina.monzon@flysfo.com.
The nomination process for the 2026 R4E Program and the remaining committees is scheduled to begin in November 2025.
| Committee Name | Strategic Goal | Sponsors | Leads |
|---|---|---|---|
| Safety and Security | Empower a Culture of Safety and Security Excellence – (Goal 1) cultivate pride, accountability, and ownership for safety and security across all airport operations through the advancement of systems that give each member of our community the knowledge and resources to assume a pivotal role in protecting one another and upholding a collective sense of care. | Andrea Caporale Leroy Sisneros | Jonathan Kaplan Natre’ Burks |
| Guest Experience | Provide an Outstanding Guest Experience – (Goal 2) achieve the highest levels of guest experience, infusing hospitality into the airport-guest relationship through programs, services, best-in-class facilities, and innovative technologies. | Jeff Littlefield Iyad Hindiyeh | Trudy Homer Robert Viceral |
| Team SFO | Elevate SFO Pride with an Exceptional Employee Experience – (Goal 3) plan festive events that demonstrate care for the Airport’s employees, promote a World Class Dream Team environment, and praise employees for a job well done. | Kantrice Ogletree Julie Veit | Amanda Diesenbruch Carol Liu Jaime Tijerino |
| Climate Action | Take Bold Climate Action – (Goal 4) achieve bold new heights of climate leadership and demonstrate to the industry that restorative actions must be enacted today. Be a catalyst for change by connecting with our guests, suppliers, and neighbors to inspire their own climate advocacy. | Judi Mosqueda Jennifer McCabe | Evelyn Ferreira Matthew Pucci |
| Business Innovation | Ignite Business Innovation – (Goal 5) stimulate entrepreneurship, technological innovations, and equitable economic opportunities. Elevate SFO services and amenities by bringing in new possibilities for guests and businesses alike, increasing revenue, and uplifting the local and small businesses that embody the rich diversity of our communities. | Kevin Bumen Nupur Sinha | Luis Moreno Suzanne Lau |
| Motivating Volunteer Participation | Achieve Social Impact Through Partnerships – (Goal 6) embody our core values and commitment to partner with our communities to create enduring and positive social impacts. Create volunteer opportunities and donation drives that inspire staff to serve and support underserved and marginalized communities surrounding the Airport. | Corina Monzón | Janelle Cline Stephen Kraemer Dyanna Volek |