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Serve Well Training


Serve Well - WelcomeSFO Serve Well Guest Services Training Program

In concert with SFO’s Travel Well program, the Serve Well Guest Services training program is a smart and creative approach to propel SFO to become the top-rated airport for service excellence.  This program offers expert techniques that will heighten guest satisfaction and loyalty and benefit all employees who directly work with the public.  These courses are available to all employees working at SFO at no cost.

Course Description (60 minutes each)

The Heart of CARE!
Elevate the SFO Experience


  • CARE every day by being Courteous, Approachable, Respectful and Empathetic
  • Elevate guest experiences by CAREing
  • Practice CARE behaviors that lead to a great guest experience
Bridging Our Differences 
Golden Strategies to Communicate Across Cultures


  • Understand the diverse cultures of SFO
  • Explain how the culture of disabilities contributes to the SFO community
  • Use communication strategies to bridge all differences
SFO 500!
Pitstop Practices to Keep Your Team Racing


  • Explain the importance of teamwork in the workplace
  • Learn strategies to build better teams
  • Use teamwork strategies in daily interactions
Coach the Coach!
Coaching Moves to Elevate Your Employees


  • Understand the 3 coaching moves
  • Apply strategies to improve performance
  • Create a coaching plan

All courses are available in two versions – one for ALL EMPLOYEES and the other for TEAM LEADERS.

Training Location – unless otherwise noted in the registration, courses are held in the SFO Training Room, 4th Floor, International Terminal.


BenefitsServe Well - Lift

Professional customer service training and experience.

Familiarization with the airport, its vision, mission promise and most importantly, its guests.

Improved confidence level.

Practical skills.

Relevant topics.

Recognition and certification upon course completion.


Schedule & ReServe-Well---SFO-Improvgistration

Visit the Serve Well Schedule & Registration page and select the session you wish to attend.  Current and following month training dates are posted.

Click on the corresponding RSVP FOR THIS EVENT button.

Complete the requested information.

Click the ADD button to complete your registration. 

Once registered, you will receive a confirmation email and directions to the location before the actual training day.

For technical difficulties with registration, email us here.